A design strategy defines - even before the first brushstroke is applied - how the brand communicates. This strategy is the basis for the holistic communication of the brand.
How does that work?
Brands Mission Statement
Every brand has its own character. Every moment we interact with brands, different emotions are triggered in us.
Similar to a person, a brand has values that it represents and should also radiate. In this step, the brand values are defined.
Brand values workshop
Don't worry. We know that not every brand has already put brainpower into their own values. That's why we're happy to guide you through a YF-designed workshop where they tumble out.
Every person learns patterns with which they associate certain emotions. These are formed through upbringing, culture and society. For example, we have learned that clouds radiate lightness and are high up.
The above patterns can be translated into symbolism. Thus, every person associates different emotions with different shapes, colours and other visual features.
The era of taste discussions is clearly over.
Good brand design ensures that a brand communicates properly across all brand touchpoints. Now it's time to shine!
All our design languages always cover these categories, each of which carries its own design features to evoke the right associations in any case.
All these rules are laid down in a design system. This enables all people involved in the communication of the brand to speak the same language.
Digitial design is necessary to visualise the design language in all digital products of the brand down to the last detail. It doesn't matter whether we're talking about apps, websites, embedded software or anything else.
UX & UI Design
The first step is the conception of the digital products and their design. This includes analogue and digital wireframing, the development of information architectures and the visual production of the screens required for the development.
Prototyping brings the product to life. Without involving developers, prototypes are created that can almost reproduce the experience of the final product.
We also offer a solution for websites that does not require a developer - Webflow. A no-code tool with which state-of-the art websites can be created and made live. By the way, everything you see right now was also created with Webflow.
The face of the brand. One of the most important components in brand design. Here, too, we carve diligently.
Visual imagery can be conveyed very well through illustrations, as long as it fits the brand. Count us in.
Let's roll. Whether it's a teaser video, app store videos or animations of screen content - we bring a lot of experience to the table.
As creative minds, we are very happy to be involved right from the start. We also like to go crazy with visions when it comes to the direction of the product.
We offer workshops for all the above services. Preferably tailored to the requirements of the project.
Not found what you were looking for?
We shovel it on when we catch an idea.
We're a bit of a beast. Bad-ass eggs. If we have an itch for a project, we'll do everything we can to help you out.